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Italian Legislative Decree No. 46 of 24th February 1997, Article 21
1. It is prohibited to advertise to the general public devices that, according to regulations adopted by Ministry of Health decree, may only be sold on prescription or be employed under the supervision of a doctor or other healthcare professional.
2. Advertising to the general public of devices other than those referred to in paragraph 1 are subject to authorization by the Ministry of Health. Opinions on applications for authorization are expressed by the Commission of Experts provided for in Article 6, paragraph 3, of Legislative Decree No. 541 of 30th December 1992, and comprising a representative of the Department of the Ministry of Health responsible for medical devices and a representative of the Ministry of Industry, Trade and Commerce.